Beyond the Trophy: What Awards Season Means for the Business World
Awards season in the business world, a time when achievements are spotlighted, leaders are recognised, and innovation takes to the stage. While the entertainment industry has its r
Jaguar – when you kill your brand …
Do you care about what you drive, are you attached to a particular brand or is it just a case of getting from A to B with maybe a focus on features and accessories that are availab
Did the Blue Origin Launch Actually Land? A PR Flop in Orbit
Last week, the world watched what should have been a powerful milestone: The NS-31 Blue Origin launch, carrying America’s first all female space crew in over 60 years. But what w
PrettyLittleThing Rebrand: A Step Forward or a Step Too Far?
PrettyLittleThing (PLT) has recently undergone a significant rebrand. Gone are the bright pinks and the recognisable unicorn logo. PLT has moved to a muted col
MS Readathon – Let’s get those kids reading !
Isn’t it funny how things change from one generation to the next? These days, when I’m frustrated with my young son spending too much time in front of a screen (big or smal
Pairc Ui Chaoimh – Do we care about a name change?
What’s in a name? Well, everything!! It has been widely covered lately in the news that the famous Pairc Ui Chaoimh in Cork is considering a substantial partnership with the
The very best reason for using a Hashtag…
An article on Social Media Today by Andrew Hutchinson about the use of hashtags on LinkedIn caught my attention. The question posed in the article was “Do you need to use has
The Triumphs, Challenges, and Branding Brilliance of the Tiger Woods and Nike Brand Partnership
In the ever-evolving landscape of sports marketing, certain partnerships stand out for their enduring impact, and the collaboration between golf legend Tiger Woods and sportswear g
The Art of Gradients in Graphic Design: A Journey Through Time and Techniques
In the ever-evolving world of graphic design, trends come and go, but some design elements have managed to stand the test of time. One such timeless element is gradients. These sub
Tour De France, tour de force.
You may not be a Tour De France fanatic, but I bet you can guess what colour jersey the winner wears? Take a second… You got it, right? Yup – it’s Yellow! Or Le M
