High Five When You See a ’10!

Isn’t it fabulous to see the amount of ’10 Registration Cars on the roads since the start of the year.

Last year people, even those with the necessary funds were wary about buying a new car due to the “what would people think” syndrome – we need the positive activity to set the wheels in motion for our economy!

So, the car sales are up 31% in the first quarter – if you think about it this is probably with about 2/3 of the garages that were there last year and the good chance is that the existing garages are well down in staff numbers – time to start recruiting I wonder? Maybe a little bit premature? Whichever way you look at it – it leads to a higher tax take for the government and an industry starting to move again and some funds are back in circulation. All of those garages and car salesmen have money to spend elsewhere.

From what I can gather those sales are probably less than they should be – a few car salesmen I have spoken to have been telling me that accessing cars is a difficulty due to pessimistic predictions when they were placing advance orders – you will be lucky to get a new 5 Series BMW before next September!

And what else does all that mean? – well, that is a lot of positively motivated individuals driving around in their new cars – a new car is a great feeling – well done! It does put the rest of us in the mind for a new car – it’s a positive target to have for all of us. I want to buy a new car in 2010 – that’s a goal for you.. try to make it happen.

The “confidence wheel” is simple and this is what will get our country moving again, not any superb government policy – in my view their attempts to positively mobilise Ireland have just not happened. On the jobs creation front there has been zero strategy – the government have even slashed budgets in “job creation” departments, I’m deadly serious – if anyone has the time to check budget allocations, check out if budgets in government departments with the agenda of helping new business have been increased? – I promise you they have been cut in the same way as everything else, strategy – I don’t think so!

Ok, so there is positivity creeping through and that is coming from “us”, from pure positive attitude.

Performance will follow “positive attitude” – despite the odds, so keep it going.

While we are on the “positive” agenda and this is so critical for recovery I can finally report that the house across from us has been sold!

The sale seemed to be almost completed and then fall through a few times in the last 9 months. The same banks that would have handed out a mortgage at double the price have eventually approved a loan to our new neighbour (and they have picked up a fabulous bargain at the bottom of the market) at half the price. Something wrong somewhere!

Sherry Fitzgerald - Sold!
The Big “Sold”

The amusing thing is the sign put up by, Sherry Fitzgerald the auctioneers – in the same way that I am saying to celebrate the ’10, the auctioneers are celebrating the ‘sale’ with giant ‘SOLD’ text across their signs.

Well done to whoever is completing purchases out – high 5 when you see a  ’10 and celebrate those ‘Sold‘ and lease agreed signs – things are looking up, celebrate the positivity that is all of us ..

Greg Canty is a partner of Fuzion Communications, Marketing & PR

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