Carrolls Irish Gifts Announce Winner of ‘Fáilte’ Initiative Supporting Small Irish Businesses

Carrolls Irish Gifts is thrilled to unveil ‘As Gaeilge’ as the proud winner of its prestigious ‘Fáilte’ initiative, a testament to the brand’s unwavering support for small Irish businesses, and promoting Irish-designed and locally crafted products. After a rigorous selection process, As Gaeilge emerged victorious, earning the opportunity to showcase their products prominently in Carrolls Irish Gifts stores nationwide, and online to over 40 countries worldwide,  in addition to receiving valuable business mentoring as part of a comprehensive support package. 


Carrolls Irish Gifts has a longstanding commitment to fostering local Irish talent, with a remarkable two-thirds of their product range sourced from Irish suppliers. The ‘Fáilte’ initiative was launched to further solidify this dedication by offering small Irish businesses the chance to join the Carrolls Irish Gifts family and leverage the company’s extensive reach, both nationally and internationally. 


The winning business, chosen from an exceptional field of applicants, is poised to thrive with a robust support system. This all-encompassing package includes a coveted in-store presence, a dynamic online promotional campaign, and invaluable business mentorship. With ‘As Gaeilge’s’ products soon gracing the shelves of Carrolls Irish Gifts stores nationwide, the winners will gain unparalleled access to a vast and diverse customer demographic.


CEO of Carrolls Irish Gifts, Peter Hyland, expressed his enthusiasm for the initiative, stating: 

“Carrolls Irish Gifts has demonstrated a longstanding commitment to supporting Irish Businesses, offering them a platform through which they can effectively promote their brand, so we were delighted to launch ‘Fáilte’ and put a more formalised process, allowing Carrolls Irish Gifts to meet and connect with a diverse array of exciting small Irish businesses. 


As Gaeilge is a captivating business that offers a glimpse into its founder’s passionate commitment and vision. Rachel’s designs not only communicate her love for the Irish language, but it also encourages consumers to think about how the Irish language, even the shortest, sweetest phrases, enhance connection with this great country whether they are living in Ireland or abroad. 


Carrolls Irish Gifts launched the ‘Fáilte’ initiative earlier in the year, welcoming applications from small Irish businesses eager to share their stories and aspirations with the Carrolls Irish Gifts buying team. After the application period closed on May 1st, a thorough interview process took place, culminating in the selection of the winning business.


Rachel Brady, founder of As Gaeilge, shared her excitement upon winning the nationwide talent search, commenting: 


“I am immensely grateful for this incredible opportunity provided by ‘Failte’; this is a game-changer for As Gaeilge. Winning this competition has not only given us the privilege of having our products showcased in Carrolls Irish Gifts stores nationwide, but it has also catapulted our brand into the digital spotlight with extensive online promotion. 


The personalised business mentoring is the icing on the cake, offering us invaluable guidance across critical areas of our operation. We can’t wait to embark on this exciting journey and make the most of these fantastic resources, to propel As Gaeilge to new heights.”


Carrolls Irish Gifts encourages all businesses, whether emerging or well-established, including small to medium-sized Irish product design and manufacturing businesses, to consider applying for future ‘Fáilte’ initiatives as part of their ongoing commitment to nurturing the growth of the Irish small to medium business community.


As Gaeilge’s products will be stocked online on and in the Carrolls Irish Gifts Westmoreland Street store from the beginning of December, with other shops set to follow suit, extending their reach to an even broader audience.


For more information about upcoming opportunities, and to browse other Irish brands, please visit

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