Big Supermarket brands and the Shopping Bag test
We pop the boot open and the usual process of fishing out a bag or two to do our shopping starts. I really hate having to do a big ‘weekly shop‘ so most of our shopping
Big Brands and the Shopping Centre Test
We pop the boot open and the usual process of fishing out a bag or two to do our shopping starts. I really hate having to do a big ‘weekly shop‘ so most of our shopping
Superquinn and the Sausage that lost it’s Sizzle
In marketing we often say “Don’t talk about the sausage, talk about the sizzle!” Instead of talking about the “thing” we talk about how it makes you f
It’s a Long way to Tipperary!
“Everyone is happy” we heard the old gentleman say to the person he was with as we walked past him on the street. “Everyone is happy” he repeated, this time
The SuperValu Girl!
A simple story about excellent customer service playing its part in the whole Marketing Mix - The Supervalu Girl!