Fuzion Communications are members of a pan-European network, the Crisis Communications Network Europe, which is made up of independent Communications agencies who offer a significant Crisis PR service in each different country.
The rationale for this network is to have a strong group of like minded, connected agencies that can handle Crisis PR situations for clients when these crises extend beyond national borders.
When it comes to a crisis that extends beyond borders there is no better example than the COVID-19 crisis that has affected everyone.
On the Win Happy podcast, I invited a senior person from each agency in the network to discuss the crisis and in particular:
- The status of the crisis in each country
- How government have reacted
- How good the communications have been
- The media role in these communications
- The reaction of the general public
It is clear listening to the really interesting discussion, that we can see the huge difference that strong communications can make in a crisis and and it can literally help to save lives.
Trusted, responsible government, leading by example, powerful gestures, quick action, honest briefings, strong and accurate media reporting and the public response are all key factors that determine the success of the communications and the fate of so many in each country.
The members that featured on the podcast were from Italy, Spain, Germany, Denmark, Ireland, England, Netherlands, Austria and Belgium.
You can listen to the show by clicking here.
Enjoy the show..
Greg
