Facebook capitalises on Celebrity Endorsements and Influencer Marketing
Recently Facebook announced new controls and capabilities for branded content marketers. What does this mean? For brands This means that any influencer sponsored content can be see
Spinners, Patents, Trade Marks and protecting your most valuable assets
Most parents will no doubt be aware of the latest on-going fad; fidget spinners. Few will realise however that the original inventor of the fidget spinner, Catherine Hettinger, has
10 Years of Hashtags – The Magic is in The Message
I see the confused look on their faces and Hashtags are often just one step too far! “What is all this hashtag business?” I get asked. At times it does feel like we are
Political Marketing – The Irish Perspective
Many phrases such as “political management”, “packaged politics”, “promotional politics”, or “modern political communications”, have been used to describe what is m
“The strength of the team is each member. The strength of each member is the team.”
Nearly two weeks we had a fantastic night at the highly anticipated launch of the iconic Oyster Tavern, in Cork, just alongside the just as iconic, English Market. The launch welco
‘Great Taste’ and all the other things that flavour what we eat or drink
The Great Taste awards, described as the ‘Oscars’ of the food world are organised by the Guild of Fine Food. They are the acknowledged benchmark for fine food and drink, and w
