When PR Burns Back: Lessons from the Mitchum Deodorant Scandal
Every brand wants people talking about them online, it’s just common sense when it comes to PR and marketing. But not like this. Recently, Mitchum, a deodorant brand that has b
Every brand wants people talking about them online, it’s just common sense when it comes to PR and marketing. But not like this. Recently, Mitchum, a deodorant brand that has b
