Even the Experts Can Get Caught Out: How a Media Title Handled Its Own Crisis!
With the use of AI, at Fuzion we believe that only people with the relevant experience, knowledge and expertise should use these tools. You need to know that the data generated is
PR Survival Tactics in 2026: Why Not Start the Year With a Standing Ovation?
“It is a tale / Told by an idiot, full of sound and fury, / Signifying nothing”. A quote from Macbeth’s nihilistic soliloquy on the meaning of life by William Shakespeare
Outrage Travels Fast. Context Doesn’t
How algorithms and short-form storytelling are reshaping public perception, and why that matters for trust and reputation Increasingly, the stories people believe about cities, cou
When PR Burns Back: Lessons from the Mitchum Deodorant Scandal
Every brand wants people talking about them online, it’s just common sense when it comes to PR and marketing. But not like this. Recently, Mitchum, a deodorant brand that has b
Muse-ing Over Criticism: What the Odd Muse TikTok Drama Teaches Us About Brand Resilience in the Digital Age
In the ever-evolving landscape of digital entrepreneurship, the recent TikTok controversy involving Odd Muse founder Aimee Smale and the critical account @plzdontbuythat offers a c
Getting a communications checkmate in the face of a company crisis
Trying to think strategically in the middle of a communications crisis is like trying to play chess while someone is punching you in the face! I was recently reminded of this fact
Lineker v. BBC: Social Media Guidelines and why the fish rots from the head on impartiality row
Over a week ago a row broke out at the UK’s national broadcaster, the BBC, over a tweet by its senior football anchor and Match of the Day presenter, Gary Lineker. The one-time E
YOU’VE BEEN LYNCHED
Cristiano Ronaldo. Kanye West. Andrew Tate. If Piers Morgan was an undertaker, he’d be investigated for filling his own coffins such has been the fallout for these men following
A Sliding Door moment for AIB
This week AIB announced 70 of its 170 branches would be turned into cashless outlets. The dogs in the street knew it was going to create havoc and a lot of negative publicit
Brand reputation and consumer’s expectations.
It is quite clear that the pandemic hit industries and brands in diverse ways. Many organizations saw their budgets being cut down to half or nothing, conferences saw a move to dig
