Your Email List Is the Most Underrated Asset in Your Marketing
When did you last send a proper email to your customers? For a lot of businesses, email marketing gets pushed to the bottom of the to-do list. It feels old-fashioned next to Instag
AI Search and What You Need to Know
We all know that being found online is a must for every business or organisation. If that person is looking for a product or a service that you can provide, then this is a lead wit
If You Can’t Be Found, You Are Not in The Game!
I know I’ve written about this very simple topic before, a long time ago. When I did a search on my blog I can see that I was writing about this very thing back in 2012. The simp
Even the Experts Can Get Caught Out: How a Media Title Handled Its Own Crisis!
With the use of AI, at Fuzion we believe that only people with the relevant experience, knowledge and expertise should use these tools. You need to know that the data generated is
Morgan McSweeney Resignation: Why the Best Political Operators Rarely Make Headlines
The resignation of Keir Starmer’s Chief of Staff, Morgan McSweeney, following his advice to recommend Peter Mandelson as the UK’s Ambassador to the United States, brings to an
PR Survival Tactics in 2026: Why Not Start the Year With a Standing Ovation?
“It is a tale / Told by an idiot, full of sound and fury, / Signifying nothing”. A quote from Macbeth’s nihilistic soliloquy on the meaning of life by William Shakespeare
Irish Politics in 2026: The Fault Lines to Watch
Irish politics in 2026 is poised to be shaped by a volatile mix of leadership uncertainty, high-stakes by-elections and a series of defining policy choices spanning housing, climat
Outrage Travels Fast. Context Doesn’t
How algorithms and short-form storytelling are reshaping public perception, and why that matters for trust and reputation Increasingly, the stories people believe about cities, cou
BBC Resignations Expose Political Pressure Behind the Public Broadcaster
The recent abrupt resignations of both Director-General Tim Davie and News CEO Deborah Turness at the BBC (following controversy surrounding a show edit of the broadcaster’s flag
Deirdre Waldron’s Top 5 Learnings in 25 Years of Fuzion
We are currently reflecting on twenty five years of Fuzion! A full quarter of a century which went by in the blink of an eye….. My “homework” as part of our 25th anniv
