Ghost signs and seeing differently
A short tale about where things come from.. One of the things that Steve Jobs, boss of Apple asked us to do was to “Think Different“. As part of what I do as a designer
SEO and the Impact it has on your brand
A Simple test ….do a Google search using the keywords that describe what your organisation does and see how your website performs. ‘Crisis PR in Ireland’ , ‘
BIG IDEAS . . . and how to hatch them by Jane Maas
We asked our special friend and legendary ad woman Jane Maas from New York for some inspiration about finding inspiration! This never stop dynamo didn’t disappoint .. Three
Big Brands and the Shopping Centre Test
We pop the boot open and the usual process of fishing out a bag or two to do our shopping starts. I really hate having to do a big ‘weekly shop‘ so most of our shopping
Cork needs your valuable input!
It’s important that destinations have a clear brand, which captures the essence of the place and one that is easily understood. For over a year a team of us have been working
Don’t follow precedents when you can set them
Did you hear the one about the straight talking solicitor? When I’m not planning world domination for the best little PR and Creative agency in the land, I write for a living –
Offset – Creative communities at play
It’s sometimes hard to explain to people who aren’t involved in the Creative industries just how much this industry affects the lives of those who work in it. As a grap
Destination Branding and the special “DNA” of Corkonians
We’ve been privileged to have been working on a really interesting marketing project in conjunction with Colliers International, Placematters and Location Connections for t
The Sochi Camel
When a few weeks ago I was asked to write another post for the Fuzion blog the Winter Olympic Games 2014 in Sochi were just about to kick off. As an avid winter sports enthusiast (
Superquinn and the Sausage that lost it’s Sizzle
In marketing we often say “Don’t talk about the sausage, talk about the sizzle!” Instead of talking about the “thing” we talk about how it makes you f
