Why Do We Expect Current Political Leaders to Answer for Yesterday’s Politicians?
There is a recurring and slightly strange feature of Irish political coverage that has become hard to ignore: current party and political leaders are routinely expected to a
Even the Experts Can Get Caught Out: How a Media Title Handled Its Own Crisis!
With the use of AI, at Fuzion we believe that only people with the relevant experience, knowledge and expertise should use these tools. You need to know that the data generated is
Morgan McSweeney Resignation: Why the Best Political Operators Rarely Make Headlines
The resignation of Keir Starmer’s Chief of Staff, Morgan McSweeney, following his advice to recommend Peter Mandelson as the UK’s Ambassador to the United States, brings to an
Outrage Travels Fast. Context Doesn’t
How algorithms and short-form storytelling are reshaping public perception, and why that matters for trust and reputation Increasingly, the stories people believe about cities, cou
Meta to End Charity Fundraising Tools in the European Economic Area
Starting July 1, 2024, Meta will be shutting down all its charity fundraising tools on Facebook and Instagram within the European Economic Area (EEA). This move is set to shake thi
The importance of Public Service Broadcasting
We are influenced by what we see, read, and hear. For this reason, it is important that the content we consume is of the highest quality. High quality news and current affairs cont
The Importance of Visual Assets in Effective Public Relations
As one of my favourite saying goes, ‘a picture is worth a thousand words’, and this couldn’t be more true when it comes to conveying an impactful PR campaign. Photocall
Not all heroes wear capes, some wear a press badge.
I am very proud of Ireland and how we are responding to the Covid-19 pandemic. Doctors, pharmacists and nursing staff are heroes and showing up to fight this crisis day in, day out
2020 – Time to get Experiential !
When it comes to trends in Marketing to look out for in 2020 and beyond I think it will be all about ‘Experiential’ getting closer to the customer allowing them to touc
Diagnosis – The Power of Social Media
Recently I have been watching Netflix’s new documentary series Diagnosis, based on the New York Times Magazine column written by Dr Lisa Sanders. It’s an investigative series i
