Cork – Let’s Shake it up!
2014 was a good year. There were definite signs of recovery, which our own business could see first-hand through our offices in Cork and in Dublin. We were finding that
Marketing or Great Storytelling?
Jeff Bezos, CEO of Amazon perfectly summarised branding when he declared “your brand is what people say about you when you leave the room” So..branding isn’t abou
The Power of Compliments
I was checking my emails just now and I came across a fantastic message from a contact I have on LinkedIn, which cheered me up no end. The very lovely and very generous Valerie (Ry
Social Media – Fear of the unknown
When we first meet with a new client one of the reviews we always do is a social media review. Clients who have embraced social media are reaping the benefits and have very little
The Value of a Well Designed Website
We’ve all experienced it at one point or another: you go to a website and find it lets down the organisation – dated design, chaotic structure and last updated over 5 years ago
Is the old dog learning new tricks?
Recently a girl on work experience asked me about how I got into PR, what I studied, and how I’ve seen things change in the industry. It reminded of one particular class in colle
CSR – A Reality, not a Buzzword
CSR (Corporate Social Responsibility) has moved from being dismissed as a new-fangled buzzword to being regarded as a key business practice. However, there remains a perception tha
How to Attract Top Talent
Attracting top performers to your organisation is the key factor for future success according to many of the top CEO’s and one of the biggest challenges they are facing today
15 Incredible social media tricks to send your campaigns into orbit!
The whole team are busy working on a plan for a ‘hot prospect‘ that we would love to win. We brainstorm together. first ensuring we all understand the brief, and then w
The Ice Bucket Challenge and the Power of Social Media
Whether you love or hate social media you can’t deny if used properly it can be pretty impressive. Take the ALS ice bucket challenge which began in America for the ALS (Amyotroph
