Show Me The Money!!!!!
My poor colleagues (you know who you are!) over the last few days have had to put up with me and a gripe I have re certain Social Media Influencers. Working in communications, I kn
What is the cost of being “influenced”?
I unlocked my phone, and my finger (without thinking) automatically clicked onto the Instagram app. The first thing I saw was a stunningly beautiful girl in a bikini with an amazin
Media Training Tips
So you’ve been asked to take part in a press interview… Interviews, be it on radio, TV or with a journalist face to face for a print article, can be very daunting. Even for tho
PR Professionals navigating the world of Online Journalism
There is no denying that the face of the media industry is steadily changing over time. Print journalism is in decline and the move to online journalism is the new age of media. Ov
Some Instagram changes for the better?
In my training sessions, I always start off by saying that Instagram is the platform where you show your best side. From amazing pictures of products to great pictures of your team
Should your celeb ambassadors stay at home?
Should your celeb ambassadors stay at home? That sentence might seem like a contradiction, coming from someone who works in public relations. Raising awareness for worthy causes is
The end of the Business Card?
I was having a chat yesterday with a businessman who was saying how LinkedIn was his new business card – that when he meets a new business contact, instead of handing them a
Should we be using the Irish language more frequently in Ireland’s Media/PR industry?
The topic of the Irish language amongst Irish people can be a very touchy subject. Only 73,000 Irish people speak the Irish language on a daily basis – and the other 4.7 mill
The Power of ‘Cancel-Culture’
‘Cancel-culture’ is a social media movement that ultimately ‘cancels’ a person, boycotting both the individual and their brand. This term has been thrown around a l
Local Elections, old codgers and phone zapping…
We were in our local, the Inniscarra Bar, one of the most authentic old style pubs you will find in the country, part of that dying breed where the walls will talk warmly to you ab
