Show Me The Money!!!!!
My poor colleagues (you know who you are!) over the last few days have had to put up with me and a gripe I have re certain Social Media Influencers. Working in communications, I kn
What is the cost of being “influenced”?
I unlocked my phone, and my finger (without thinking) automatically clicked onto the Instagram app. The first thing I saw was a stunningly beautiful girl in a bikini with an amazin
Some Instagram changes for the better?
In my training sessions, I always start off by saying that Instagram is the platform where you show your best side. From amazing pictures of products to great pictures of your team
Should your celeb ambassadors stay at home?
Should your celeb ambassadors stay at home? That sentence might seem like a contradiction, coming from someone who works in public relations. Raising awareness for worthy causes is
The end of the Business Card?
I was having a chat yesterday with a businessman who was saying how LinkedIn was his new business card – that when he meets a new business contact, instead of handing them a
The Power of ‘Cancel-Culture’
‘Cancel-culture’ is a social media movement that ultimately ‘cancels’ a person, boycotting both the individual and their brand. This term has been thrown around a l
Show your brands personality just like ASOS did!
Recently, online shopping giant ASOS received a lot of applause for backing one of their customers who had been disrespected online by a stranger. The lady, who was wearing a dress
Is the future of social media to not be on social media?
Is the future of social media to not be on social media? That seems to be the viewpoint of Lush UK at the moment. Out of nowhere, they announced recently that they would be shutt
Nightclubbing and the end of Google+
So…Google have thrown their hat at their social media platform, Google+, which they launched in June 2011. “In December 2018, we announced our decision to shut down Goo
Snapchat and Amazon connect for “snap” online shopping
We all love to shop!! It’s an industry that has grown online and is only getting bigger. Now social media platforms are getting in on the action; Facebook were one of the first p
