ara women – when fashion and comfort are the order of the day!

ara women – when fashion and comfort are the order of the day!

29 August 2014

ara’s new autumn/winter collection include absolute must-haves for women who want to make it through the winter fashionably and comfortably. The new collection proves it is possible to combine a fashionable design, high-quality materials and extreme comfort in beautiful shoes. With over 130 stockists throughout Ireland ara Shoes are fast becoming the footwear brand of choice for fashion conscious women in Ireland who want so much from their footwear – not just to look good in but to feel great. For six decades German shoe brand ara has been renowned for a wide variety of shoe fashions of the highest quality, combining stylish design with perfect fit and reasonable pricing. As well as offering the latest in design, ara Shoes are brilliant for alleviating stress on the body. In the majority of the shoes the high tech 3d designs help cushion the step, protect muscles, joints, bones and ligaments – and feature an optimal foot climate – making sure the foot can breathe. This season short boots in various forms – from classic booties to Chelsea and ankle boots – feature very strongly in the ara Autumn/Winter collection as they prove extremely popular and on trend this season. ara delivers a varied selection in ankle boots as a result with offerings in patent, suede and leather in a variety of colours. The variety of sporty models is also striking in the new collection. With smooth calfskin, cowhide, lambskin and goatskin leather as well as patent leather, discreet metallic finishes and suede, the collection has been perfectly coordinated with the latest trends in women’s clothing. The upcoming season will be dominated by three colour themes: the colours in “Deep”, the theme most important for ara, tend to be rather sophisticated, with black leading alongside dark blue, bordeaux and subtle greys. The “Silent” theme features light wintery colours, neutral shades of grey and beige such as mineral, walnut and teak, as well as discreet metallics, while “Loud” lives up to its name with bold colours such as red, blue, wintery turquoise and warm brown tones. Gold embellishments add a classy touch, for example fine golden edges on heels for a luxurious flair. At the same time, black decorative elements, reinterpreted buckles and buttons covered in leather and metal zippers put girls in the mood for a fashionable winter. For those who like a more feminine look, also included in the new collection are weather proof ballerina shoes and pumps which underline their quality with leather insoles. At ara, fashion, function and fit are inextricably connected, which is why they use memory foam and proven removable leather-covered insoles to make the shoes incredibly comfortable to wear. Genuine leather and lamb’s wool linings as well as new, high-quality microfiber linings help to keep feet reliably warm even in sub-zero temperatures. Everything that a fashion-conscious girl needs in autumn/winter in terms of shoes can be found at ara: boots and booties, pumps, ballerina shoes and moccasins as well as sporty slip-on shoes, and ones with hook and loop fasteners are available in numerous forms and colours. ara’s Autumn/Winter range is available now at over 130 stockists nationwide, with prices ranging from €69.95 to €160.00. Visit www.arashoesireland.com for full stockist listings and more details on the new collection.