Heston Blumenthal steps out of the kitchen to design new eyewear range with Vision Express

Heston Blumenthal steps out of the kitchen to design new eyewear range with Vision Express

20 May 2013

Vision Express has launched an exciting new range of eyewear designed by chef and renowned spectacle wearer Heston Blumenthal in its Irish stores.  


Inspired by Heston’s innovative and diverse approach to design, the unique, fashion-led range – simply called ‘heston blumenthal’ – offers 36 high-quality men and women’s designer frames.


The edgy collection interprets culinary themes to deliver striking frames in both plastic and metal.  Heston worked on the collection with leading eyewear designers Inspecs who helped the designer to bring his vision to life.


The premise of the offering is an eyewear collection combining creativity, originality and excellence. Design features and technical details includes three dot rivets, smooth brushed metals, beveled edges and brushed metal curves.


Among the men’s offering is the ‘Dice’ supra frame, with stainless steel rim wire front, hand-polished, spliced, triple riveted acetate temples and unique chamfered tips.


The women’s ‘Pippin’ is a stylish full frame piece available in two colours, presenting a gloss acetate front and sculptured metal temples.


Heston explains, “Having been a spectacle wearer for years I am acutely aware of the importance of quality eye care. I found the microscopic attention to detail needed when designing eyewear fascinating. Like great food, great eyewear is the result of meticulous attention to detail and a commitment to making a product that surpasses expectation, where every millimetre needs careful consideration.


”Jonathan Lawson, Chief Executive Officer at Vision Express commented, “Working with an iconic spectacle wearer such as Heston, who has an innovative approach to design and technology, is inspiring. The signature collection from Heston and Inspecs not only reinforces Heston’s eye for detail and commitment to quality, but has also been developed at an accessible price point for our customers.”


Heston frames are now available across Vision Express’s eight Irish stores.  For a limited period customers can get two great pairs for one great price.


Heston Blumenthal is an addition to Vision Express’s extensive range of over 100 exclusive and designer brands.


Vision Express has a vast range of genuine designer brands and the latest technology lenses.  Vision Express is proud to be a charity partner of Temple Street Children’s Hospital. For more details visit: www.templestreet.ie