CAMPAIGN OVERVIEW

The annual Limerick St Patrick’s Festival is coordinated by Limerick City and County Council’s Economic and Tourism Development (Festival and Events) Department. The aim of the campaign was to highlight the city’s energy, excitement and Atlantic location along the River Shannon, through parades, live music and cultural events throughout the Limerick St Patrick’s Festival.

OUR ROLE

• Social Media Management: Plan organic social media campaigns across Facebook, Instagram, X and Tik Tok. Creating engaging video, graphic, and written content to spotlight the festival and promote its family-friendly activities.
• Paid Promotion: Utilised paid social media advertising, boosting posts and competitions to amplify reach and promote festival activities. 
• Graphic Design: Designing the digital festival guide, tent cards, print media advertising and digital media assets. 
• Videography and Photography: Live coverage of the festival to accompany press releases, web articles and social media posts.

OUTCOMES

The campaign celebrated and promoted family fun activities, highlighted engaging events taking place over the festival period and drove footfall to Limerick City.

There was significant growth across Limerick St. Patrick’s Festival’s social media channels including: 

• Facebook: +74% Year on Year increase in followers, +27% YoY increase in engagement.
• Instagram: +560% YoY increase in followers, +100% YoY increase in engagement.