When PR Burns Back: Lessons from the Mitchum Deodorant Scandal
Every brand wants people talking about them online, it’s just common sense when it comes to PR and marketing. But not like this. Recently, Mitchum, a deodorant brand that has b
PrettyLittleThing Rebrand: A Step Forward or a Step Too Far?
PrettyLittleThing (PLT) has recently undergone a significant rebrand. Gone are the bright pinks and the recognisable unicorn logo. PLT has moved to a muted col
