Learning to Crash Land
We were passing some time in New York (we were there for the christening of my brother’s daughter) on a bitterly cold January 15th, 2009 so we found ourselves in the cinema.
Optimistic, Pessimistic or Realistic – Which are you?
My friend was killing me with his negativity, I was feeling hot, uneasy and uncomfortable.. despite really liking him and not having seen him in quite a while I just wanted to get
Are you spending enough on Positive Costs?
Positive costs are absolutely essential for generating business for any company - cutting these out may be viewed as a necessary step but it will eventually choke the oxygen of the
Flip a Coin
When someone comes up with a crazy promotional idea in your business, look past the problems and the issues and give it a chance - you might actually gain more than you lose ..
Another Crazy Christmas! – Some Tips for Retailers
In a way it’s not at all surprising seeing as the Christmas period accounts for a huge % of peoples revenue as well as a huge % of footfall. Even more important the festive perio
The Secret of My Success
One of the guys my partner Greg and I really admire in business is Louis Copeland. He is a very practical guy, full of positivity and like a breath of fresh air every time we mee
Buying with a PR Objective
I know you probably have enough on your plate but (the famous but!), I would strongly encourage every purchasing manager to also include a definite “PR Agenda” as part of the c
You need to understand making bread to avoid toast – Bill Clinton
Bill Clinton made a huge impression in Ireland last week during his visit and scored huge credibility points with his straight talk and in particular his comment that “Ireland ne
Chow Mein Special! – Going further to find New Customers for your Business
It was a terrific and simple lesson in finding new customers by being a little bit creative, working with partners who might also benefit from your offering and literally looking b
Bill Gates and his last dollar
What did Bill Gates really mean when he said "If I was down to my last dollar I would spend it on PR?"
