When Rumours Outrun the Real Story
There is a moment every comms person knows too well. A phone buzzes, a screenshot lands in a WhatsApp group, and suddenly a rumour has already travelled further than the truth. In
I Now Like Gary Vee!
While Gary Vaynerchuk has always spoken a lot of sense about social media I never really liked him. This character, one of the early stars of the social media world, was brash, lou
Right Place. Right Time. Right Conversation.
A few Fridays ago, I headed out for my usual walk after work. Same route. Same steps target. Nothing particularly remarkable planned. As I passed Musgrave Park (just down th
Fore the Win: What Happy Gilmore Has Taught us About PR
July saw the long-awaited release of the sequel to Happy Gilmore. 90’s kids, Gen X, Gen Z, fans of all ages have been eagerly waiting for the return of Happy, a film that came ou
Working from home is working!
This is a op-ed that Deirdre wrote for Journal.ie about remote working in response to Donald Trump bringing the sensitive topic onto the airwaves One of President Trump’s first e
Dear Guests – A Special Visitor Experience in Siena
We found ourselves once again back in the wonderful Siena in the heart of Tuscany in Italy for the Palio or (Il Palio as the locals will call it), the most amazing traditional bare
A Nation of Begrudgers?
Are we all just a bunch of begrudgers? It seems like comparing ourselves to others is as Irish as a pint of Guinness. But let’s face it, this habit doesn’t just mess wit
Winning business is so incredibly easy !!
I received another cold call email today from a crew I have never heard of who promise me that they will transform our business. Here is the beautifully crafted non-sensical email
Pairc Ui Chaoimh – Do we care about a name change?
What’s in a name? Well, everything!! It has been widely covered lately in the news that the famous Pairc Ui Chaoimh in Cork is considering a substantial partnership with the
The very best reason for using a Hashtag…
An article on Social Media Today by Andrew Hutchinson about the use of hashtags on LinkedIn caught my attention. The question posed in the article was “Do you need to use has

