All sorts of direct mail comes through our letter box everyday of the week ranging from free newspapers, special offers from pizza and Chinese restaurants and local hardware stores.
At work the direct mail tends to be a little bit different, we do get the free newspapers but we also tend to get some special offers from gyms and some notifications about lunch time specials in local restaurants. The odd time you will get someone offering some type of business to service such as IT support. Mostly this material goes direct to the bin after a quick glance.
The very odd time something very special comes through the letter box and this happened yesterday in the office. This very special piece of direct marketing immediately brought the gift of laughter and joy to everyone – in fact it was so good that the effects of it lasted the whole day.
It brought smiles – sorry that it a huge understatement – it brought uncontrollable laughter from the minute it was discovered. During the day this unique piece of direct marketing was spontaneously grabbed by whoever was passing – it was picked up and even though everyone knew the joke already it did not matter – the roars of laughter just kicked off again.
I don’t think anyone in the office will take up what was being offered any time soon but to those who delivered this unique gift through our letterbox we cannot thank you enough. Thank you, thank you, thank you!
How is your writing?
Writers block?
Greg Canty is a partner of Fuzion
