When PR Burns Back: Lessons from the Mitchum Deodorant Scandal
Every brand wants people talking about them online, it’s just common sense when it comes to PR and marketing. But not like this. Recently, Mitchum, a deodorant brand that has b
Fore the Win: What Happy Gilmore Has Taught us About PR
July saw the long-awaited release of the sequel to Happy Gilmore. 90’s kids, Gen X, Gen Z, fans of all ages have been eagerly waiting for the return of Happy, a film that came ou
