Tips for Creating Social Media Videos That Will Actually Get Views
If you’re increasingly tired of wasting hours of your day watching ads on social media, you’re not alone. Your followers are also dealing with content overload, and the reality
The Rise of the Parasocial Consumer
During our weekly WIP meeting I found myself talking about the announcement of Molly Mae’s new baby boy and how she cleverly split it across two posts, the first, his birth and t
When Rumours Outrun the Real Story
There is a moment every comms person knows too well. A phone buzzes, a screenshot lands in a WhatsApp group, and suddenly a rumour has already travelled further than the truth. In
Right Place. Right Time. Right Conversation.
A few Fridays ago, I headed out for my usual walk after work. Same route. Same steps target. Nothing particularly remarkable planned. As I passed Musgrave Park (just down th
