The Rise of the Parasocial Consumer
During our weekly WIP meeting I found myself talking about the announcement of Molly Mae’s new baby boy and how she cleverly split it across two posts, the first, his birth and t
When Rumours Outrun the Real Story
There is a moment every comms person knows too well. A phone buzzes, a screenshot lands in a WhatsApp group, and suddenly a rumour has already travelled further than the truth. In
Right Place. Right Time. Right Conversation.
A few Fridays ago, I headed out for my usual walk after work. Same route. Same steps target. Nothing particularly remarkable planned. As I passed Musgrave Park (just down th
