Your Email List Is the Most Underrated Asset in Your Marketing
When did you last send a proper email to your customers? For a lot of businesses, email marketing gets pushed to the bottom of the to-do list. It feels old-fashioned next to Instag
AI Search and What You Need to Know
We all know that being found online is a must for every business or organisation. If that person is looking for a product or a service that you can provide, then this is a lead wit
The Rise of the Parasocial Consumer
During our weekly WIP meeting I found myself talking about the announcement of Molly Mae’s new baby boy and how she cleverly split it across two posts, the first, his birth and t
