LIV vs. PGA: How the Issue of Sportswashing Has Thrown the World of Golf into Disarray
The creation of the LIV Golf Invitational Series has sparked huge controversary and casts realdoubt over the future of golf. This new golf tour is financed by the Public Investment
Back to Branding
To gain a deeper understanding of branding, consider your emerging identity – your adolescent brand. You may not have realised it when you were younger, but we all had a bran
Stout talk and “target audiences”
Your most important target audience might be the one actually consuming your product!
E-Newsletter : Don’t leave your brand behind
I received an email newsletter from a really fantastic brand this week that featured special offers, new products, deal bundles and suggestions for Father’s Day gifts. Visual
When passion meets work, work becomes a hobby!
Ever since I was a young child I loved creating things. Drawing pads, colouring pencils, glue and scissors were my best friends. I was one of those kids that was never bored and al
How I survived a year of Working From Home!
Many of us have a variation on the story now, but in March of 2020 I found myself working from home as a full-time employee for the first time. I make the full-time distinction as
A Clever way to use a podcast: Nano Nagle Place
When it comes to your Digital Marketing, a very clever way of making your organisation or brand stand out could be to start your own “Podcast Show“, effectively creatin
An Innocent Rebrand?
Innocent’s social media team is back at it again, with their genius PR stunts. After their ‘Pancake Tuesday‘ craze encouraging the public to use their lemon and lime
Taking away the fear and the power of great communications the KLM way
I just received a very clever piece of personalised email correspondence from the President and CEO of KLM Royal Dutch Airlines, Pieter Elbers, which was designed to reassure anyon
How Innocent was the ‘Conker’ publicity stunt?
The Coca-Cola owned brand Innocent, famous for its smoothies and juices, is a great recent example of how a communication’s team careful management of a publicity stunt gone wron
