It’s all about integration!
A big shift has happened with media in the last 10 years. I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which eff
PR Stunt – “Dove Real Beauty Sketches”.
The company Dove is legendary when it comes to creating world renowned publicity stunts and one of my favourites has to be the short film they created in 2013 titled, “Dove Real
Some Instagram changes for the better?
In my training sessions, I always start off by saying that Instagram is the platform where you show your best side. From amazing pictures of products to great pictures of your team
The end of the Business Card?
I was having a chat yesterday with a businessman who was saying how LinkedIn was his new business card – that when he meets a new business contact, instead of handing them a
Local Elections, old codgers and phone zapping…
We were in our local, the Inniscarra Bar, one of the most authentic old style pubs you will find in the country, part of that dying breed where the walls will talk warmly to you ab
Is the future of social media to not be on social media?
Is the future of social media to not be on social media? That seems to be the viewpoint of Lush UK at the moment. Out of nowhere, they announced recently that they would be shutt
Space Force or Space farce?!!
Whatever your feelings about the current person sitting in the White House in the United States of America until a real President is elected, one thing is without question..
Don’t be a Commodity, be Remarkable!
Queuing for my salad at lunchtime in the corner store near our office today in Dublin, I couldn’t help but notice the piles of health bars above the sandwich bar. Even if I wante
Ireland’s recycling campaign – what campaign?
A topic that has gained prominence recently has been the amount of accumulating waste, particularly plastic that is ending up in the world’s seas and oceans with vast areas n
What should Bank of Ireland do with their sponsorship of the Ulster Rugby team?
Today, Bank of Ireland issued a statement to the media concerning their sponsorship of Ulster Rugby. They have said that it is ‘highly concerned‘ and is reviewing its p
