Listening and doing nothing
Right now, we are living in an ever increasingly strange era. A bright orange barely human is in charge of the largest nuclear arsenal in the world, and seemingly quite anxious to
Ryanair – Is the biggest crisis the attitude?
Early last week we were asked to comment by the publication Fora.ie about the whole Ryanair fiasco and what we thought of how they handled their crisis. In a crisis situation we al
Gina London – The Message is clear: Soft skills are a critical part of success
It’s back to school time for the kids! While we prepare to deal with the school-run surge in morning traffic, my daughter Lulu and the rest of Ireland’s students are (b
Facebook capitalises on Celebrity Endorsements and Influencer Marketing
Recently Facebook announced new controls and capabilities for branded content marketers. What does this mean? For brands This means that any influencer sponsored content can be see
10 Years of Hashtags – The Magic is in The Message
I see the confused look on their faces and Hashtags are often just one step too far! “What is all this hashtag business?” I get asked. At times it does feel like we are
Political Marketing – The Irish Perspective
Many phrases such as “political management”, “packaged politics”, “promotional politics”, or “modern political communications”, have been used to describe what is m
‘Great Taste’ and all the other things that flavour what we eat or drink
The Great Taste awards, described as the ‘Oscars’ of the food world are organised by the Guild of Fine Food. They are the acknowledged benchmark for fine food and drink, and w
Don’t forget about the books
There is an urban legend about an architect that designed a library. In his calculations he forgot to factor in the weight of the books, so when the library was complete and filled
It’s nice to be nice!
It’s nice to be nice.. I strongly believe in the saying ‘it costs nothing to be nice’. If we can all remind ourselves of this every so often it can have such a positive i
Gina London: You are who you choose to be, so change is possible
“It was my brother’s wedding and as the best man,” my Dublin taxi driver tells me, “I’m supposed to give the toast.” “Now, I’m not a
