But what if someone says something wrong?
I was in the middle of a social media training session with the senior team of a client and Mick, who was one of the elder statesmen in the group asked a question. This brand new w
The end of the Golden Era of Social Media?
Will we look back at this time and talk fondly of the ‘golden era’ of social media….? I write this as we have just heard that Twitter have announced that they are
Driving Change and clever campaigns
Every day we see brands rolling out new campaigns, launching a new initiative, promoting something. Social media is awash with hashtags and promoted posts and PR photocalls feature
The Power of Compliments
I was checking my emails just now and I came across a fantastic message from a contact I have on LinkedIn, which cheered me up no end. The very lovely and very generous Valerie (Ry
Social Media – Fear of the unknown
When we first meet with a new client one of the reviews we always do is a social media review. Clients who have embraced social media are reaping the benefits and have very little
15 Incredible social media tricks to send your campaigns into orbit!
The whole team are busy working on a plan for a ‘hot prospect‘ that we would love to win. We brainstorm together. first ensuring we all understand the brief, and then w
The Ice Bucket Challenge and the Power of Social Media
Whether you love or hate social media you can’t deny if used properly it can be pretty impressive. Take the ALS ice bucket challenge which began in America for the ALS (Amyotroph
No make-up selfies and the science behind getting your charity’s voice heard.
Last year Facebook fans were subjected to a strange bra colour status update craze that took the social networking world by storm. The campaign saw Facebook users inundated by inti
Google + Your Business = Success
I think the very savvy bunch taking my social media classes as part of the Digital Marketing Institute, Digital Diploma programme spotted my lack of enthusiasm for Google+ from a m
Hashtags and Breadcrumbs
I see the confused look on their faces and Hashtags are often just one step too far! “What is all this hashtag business?” I get asked. At times it does feel like we are
