No make-up selfies and the science behind getting your charity’s voice heard.
Last year Facebook fans were subjected to a strange bra colour status update craze that took the social networking world by storm. The campaign saw Facebook users inundated by inti
Google + Your Business = Success
I think the very savvy bunch taking my social media classes as part of the Digital Marketing Institute, Digital Diploma programme spotted my lack of enthusiasm for Google+ from a m
Hashtags and Breadcrumbs
I see the confused look on their faces and Hashtags are often just one step too far! “What is all this hashtag business?” I get asked. At times it does feel like we are
PR – Advice in a Crisis
We take out insurance policies to protect ourselves if anything goes wrong – being ready to deal with a potential crisis in your organisation might be just as important. Ever
The Social Cost of questionable leadership at Facebook
I stood there and I watched the faces of the concerned parents – this is a new era that has many of them confused, lost and petrified about the on-line dangers that could thr
Taking a fountain pen to your social media efforts
I was presenting to the team of one of our clients this week about how they could use social media best for their business. At my sessions before we look at any of the social media
Social Media – Risky Business or a Way to do more Business?
“Would social media be good for our type of a business?” is a question I get asked the whole time. I can honestly say in every single situation social media can play a positive
Gatekeepers for the News
I still read at least two newspapers every day but I know I am a dying breed. Most of the news people read on a daily basis come from: Twitter, Facebook, or an iPhone app which mea
The Mechanic’s Car and Using Your Voice!
It’s my own fault. I threw down the gauntlet to our Fuzion team to put our keyboards where our mouths are and get blogging! And I volunteered to be the first one on our new r
Barack Obama and his lesson in Social Media
I probably show too many slides when I give my social media courses. I always try to communicate my points with visuals using as few words as possible. At all times I will try to a
