It’s a term we hear all the time in business, and especially in the creative industry – ‘”Think outside the box”’.
I see it in briefs, job descriptions and I hear it said in meetings.
I hate it!
The term has become meaningless, if everyone thinks outside the box then all you do is create a larger box!
The fact is there is no avoiding the box. Everything we do in business and in life has boundaries. There are laws on the street, marketing campaigns have a budget and designing a billboard always has size constraints.
The best way forward is to be creative within the box – Use the boundaries, work within the limitations and show people that you are still, more than capable of being different and creative.
I love the box!
Paul Wade
Paul Wade is part of the Graphic Design team at Fuzion Communications who have offices in Dublin and Cork, Ireland
