It’s a term we hear all the time in business, and especially in the creative industry –  ‘”Think outside the box”’.

I see it in briefs, job descriptions and I hear it said in meetings.

I hate it!

The term has become meaningless, if everyone thinks outside the box then all you do is create a larger box!

The fact is there is no avoiding the box. Everything we do in business and in life has boundaries. There are laws on the street, marketing campaigns have a budget and designing a billboard always has size constraints.

The best way forward is to be creative within the box – Use the boundaries, work within the limitations and show people that you are still, more than capable of being different and creative.

I love the box!

Paul Wade

Paul Wade is part of the Graphic Design team at Fuzion Communications who have offices in Dublin and Cork, Ireland