A few years ago I worked in a company where I was the only designer.
This was nice in a few ways – I had creative control over everything and there is a lot of satisfaction to be had from fixing a problem by yourself. But on your own you can only take things so far – there is always someone who will think of something you won’t, know something you don’t and see things from a different perspective.
This is something that Fuzion does incredibly well. Whether it is design or PR – everyone attends a brainstorm.
Every idea passes through many minds, gets questioned, gets analysed, gets pushed. For an idea to be truly great, it needs to travel different avenues. Even if the idea comes back to where it started, it needs to make the journey. I genuinely believe some of the ideas the team have come up with could not have been created by a single person, but needed a group to help them develop and grow.
I am a big fan of brainstorming. Check out some ideas I use whether in a group or on my own:
Paul Wade
Paul Wade is part of the Graphic Design team at Fuzion Communications who have offices in Dublin and Cork, Ireland
