Beyond the Trophy: What Awards Season Means for the Business World
Awards season in the business world, a time when achievements are spotlighted, leaders are recognised, and innovation takes to the stage. While the entertainment industry has its r
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Muse-ing Over Criticism: What the Odd Muse TikTok Drama Teaches Us About Brand Resilience in the Digital Age
In the ever-evolving landscape of digital entrepreneurship, the recent TikTok controversy involving Odd Muse founder Aimee Smale and the critical account @plzdontbuythat offers a c
Jaguar – when you kill your brand …
Do you care about what you drive, are you attached to a particular brand or is it just a case of getting from A to B with maybe a focus on features and accessories that are availab
