AI & Social Media’s Impact on Search
Do you want searchers to find your business or organisation in search results? A strong digital presence could be the missing piece. Shift to AI Search The way people are
Meta Ads and AI Creative Features: Are Advertisers Really in Control?
Over the past few years, Meta has been actively introducing and encouraging advertisers to use AI-powered features across its advertising platform. Many of these development
‘Kinda Chic’ is Not Chic Anymore
The trend The latest TikTok and Instagram trend involves describing everyday habits, rituals or achievements as chic (or well, kinda). From ‘kinda chic to read’ to ‘kinda c
The Politics of Deadlines: Why Ministers Are No Longer Putting Dates on Delivery
Political communications is often as much about managing expectations as it is about announcing achievements. In recent years, however, there has been a noticeable shift in
I Now Like Gary Vee!
While Gary Vaynerchuk has always spoken a lot of sense about social media I never really liked him. This character, one of the early stars of the social media world, was brash, lou
Why Do We Expect Current Political Leaders to Answer for Yesterday’s Politicians?
There is a recurring and slightly strange feature of Irish political coverage that has become hard to ignore: current party and political leaders are routinely expected to a
