Consumer Branding and JK Rowling
As I sit at home on a snow day working like many others across the country, which is all made possible by the glorious Google Drive, I started wondering about what my next blog sho
The Beginning of Our Journey
Recently myself and Fuzion’s Creative Director, Jonathan, held an internal presentation. We added a few new members to the team, some of whom had not worked directly with designe
Capturing your Story
In a previous post we outlined our Fuzion Process, which is a framework that we use with clients for their planning. We use this “Story” framework and we find that it brings
Understanding your ‘Story’
In a previous post we outlined our Fuzion Process, which is a framework that we use with clients for their planning. We use this “Story” framework for all of our clients and we
Don’t be a Monkey!! – Personalise your Email Marketing
I just received an email with an attachment from a firm of Accountants – instead of having their desired reaction and me reading it, I felt compelled to use the same amount o
The Future!
I spent this weekend at The Future Conference in Dublin, with about 2000 of my peers, and a few of my heroes. Like most design conferences, it was set on a range of stages, each wi
New Business or Brand Name – Check first before you launch!
I am perhaps betraying my age here, but when I was a young boy, I sang along enthusiastically to the ‘Safe, Cross, Code’ song, which was part of a road safety campaign o
Spinners, Patents, Trade Marks and protecting your most valuable assets
Most parents will no doubt be aware of the latest on-going fad; fidget spinners. Few will realise however that the original inventor of the fidget spinner, Catherine Hettinger, has
10 Years of Hashtags – The Magic is in The Message
I see the confused look on their faces and Hashtags are often just one step too far! “What is all this hashtag business?” I get asked. At times it does feel like we are
‘Great Taste’ and all the other things that flavour what we eat or drink
The Great Taste awards, described as the ‘Oscars’ of the food world are organised by the Guild of Fine Food. They are the acknowledged benchmark for fine food and drink, and w
