What should Bank of Ireland do with their sponsorship of the Ulster Rugby team?
Today, Bank of Ireland issued a statement to the media concerning their sponsorship of Ulster Rugby. They have said that it is ‘highly concerned‘ and is reviewing its p
Consumer Branding and JK Rowling
As I sit at home on a snow day working like many others across the country, which is all made possible by the glorious Google Drive, I started wondering about what my next blog sho
The Beginning of Our Journey
Recently myself and Fuzion’s Creative Director, Jonathan, held an internal presentation. We added a few new members to the team, some of whom had not worked directly with designe
Capturing your Story
In a previous post we outlined our Fuzion Process, which is a framework that we use with clients for their planning. We use this “Story” framework and we find that it brings
Understanding your ‘Story’
In a previous post we outlined our Fuzion Process, which is a framework that we use with clients for their planning. We use this “Story” framework for all of our clients and we
Don’t be a Monkey!! – Personalise your Email Marketing
I just received an email with an attachment from a firm of Accountants – instead of having their desired reaction and me reading it, I felt compelled to use the same amount o
The Future!
I spent this weekend at The Future Conference in Dublin, with about 2000 of my peers, and a few of my heroes. Like most design conferences, it was set on a range of stages, each wi
New Business or Brand Name – Check first before you launch!
I am perhaps betraying my age here, but when I was a young boy, I sang along enthusiastically to the ‘Safe, Cross, Code’ song, which was part of a road safety campaign o
Spinners, Patents, Trade Marks and protecting your most valuable assets
Most parents will no doubt be aware of the latest on-going fad; fidget spinners. Few will realise however that the original inventor of the fidget spinner, Catherine Hettinger, has
10 Years of Hashtags – The Magic is in The Message
I see the confused look on their faces and Hashtags are often just one step too far! “What is all this hashtag business?” I get asked. At times it does feel like we are
