Advertisements that pull at your heartstrings – are they only for Christmas?
This morning, like most other mornings people are continuing to find things to give out about. I’m very much about voicing your opinion when necessary, but sometimes I feel it ca
Never, ever write a cheque to make yourself look bad!
I was doing a review of the marketing activities with a new home improvement client a few years back. In the previous year, they had spent €15,000 on Google Adwords in the UK bri
Don’t Think Outside the Box
It’s a term we hear all the time in business, and especially in the creative industry – ‘”Think outside the box”’. I see it in briefs, job description
Fuzion Fast!
Hello! My name is Marianne and I’m the Intern. It’s been 4 months since I started at Fuzion and the time has literally flown. That’s a common theme in Fuzion. I call it Fuzio
What we do when no one is looking…
Rob runs Café Velo, one of the loveliest breakfast and lunch cafes here in Cork, Ireland. When I’m there, it’s as if I’ve walked back in time to when I lived in the 15th ar
Without some “wow” it just won’t work!
I arrived there in torrential rain and entered a premises that lacked personality, that lacked anything. No pictures, no branding, no product displays…nothing. There was a di
Power Social Media – Digital Influencer Programme
After years and years of delivering social media courses for business I have realised that most of these are just scratching the surface and for the seriously ambitious individual,
Offset 2016 and ones boy’s obsession with design
If you know me, then great… if not, here are a few starter points: This post is like me, it requires a bit of work. You’ll have to click links. You’ll have to forgive my over
The balls to rebrand!
Everyone changes, life happens. Businesses are no different. A company grows, the economy changes, employees migrate, employees return – this is all part of what makes a busi
Who are you calling Mickey Mouse?
Imagine he hands you his business card. You look at it and smile and say “You are Mickey Mouse” Imagine she hands you her brochure. You look at it and smile and say
