Offset 2016 and ones boy’s obsession with design
If you know me, then great… if not, here are a few starter points: This post is like me, it requires a bit of work. You’ll have to click links. You’ll have to forgive my over
The balls to rebrand!
Everyone changes, life happens. Businesses are no different. A company grows, the economy changes, employees migrate, employees return – this is all part of what makes a busi
Who are you calling Mickey Mouse?
Imagine he hands you his business card. You look at it and smile and say “You are Mickey Mouse” Imagine she hands you her brochure. You look at it and smile and say
Eircom, Eir and when do you re-brand?
It seems that with every re-brand there is an avalanche of criticism to immediately follow. In recent times we have seen a lot of online activity with people giving their opinion o
Wake up and smell the hops!
I was enjoying my ‘Dublin Bike’ as I cycled through Dublin city on the way to a new client meeting in The Digital Hub. I did something I had not done for a while.. I st
My sister and her special brand
I was chatting to a friend of mine recently and mentioned that my sister, whom she’d never met, was home to visit. Instinctively, I felt the noun ‘sister’ didn’t do her jus
Music for my cremation and 9 other things I learnt last weekend at Offset
You may or may not know about Offset, chances are probably not. It is Ireland’s annual conference for the creative industry. It is a three day event in Dublin’s amazing
Personal Branding and your Modern Coat of Arms
There is a lot of talk these days about the importance of your ‘personal brand‘; how you always need to be aware of it, how you should project it and how you should pro
The Pencil is mightier than the Sword: Je Suis Charlie
The New Year has started with a strange turn of events, where moral and pseudo-religious outrage has turned into a horrific and tragic attack on not only the press, but free thinki
Marketing or Great Storytelling?
Jeff Bezos, CEO of Amazon perfectly summarised branding when he declared “your brand is what people say about you when you leave the room” So..branding isn’t abou
