Covid-19 Communications and Staying Safe
The recent news of Covid-19 or coronavirus coming to Ireland is of concern to us all. I am sure you are as glued to the quickly evolving story as we are. The HSE is advising the
How PR and Advertising Work Better Together
For many years we have seen brands and agencies focusing on one discipline as part of their marketing strategy, thinking PR alone will encourage sales with no advertising (be that
Crisis communication, coronavirus and the communication tidal wave
Camera crews filming outside the company headquarters, a mass of media enquiries and employees with a pressing need for information – when new viruses like the coronavirus run ra
Have you lost your MoJo?
There is no doubt that the web is one of the most accessible ways for brands to tell their story. The internet has made business promotion more accessible price-wise because of soc
Why Video is essential in your 2020 Communication strategy
Videos have saturated online content and all of our social media channels in recent years so it’s no revelation that the use of video as a content marketing tool has been top of
2020 – Time to get Experiential !
When it comes to trends in Marketing to look out for in 2020 and beyond I think it will be all about ‘Experiential’ getting closer to the customer allowing them to touc
How Innocent was the ‘Conker’ publicity stunt?
The Coca-Cola owned brand Innocent, famous for its smoothies and juices, is a great recent example of how a communication’s team careful management of a publicity stunt gone wron
It’s all about integration!
A big shift has happened with media in the last 10 years. I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which eff
Diagnosis – The Power of Social Media
Recently I have been watching Netflix’s new documentary series Diagnosis, based on the New York Times Magazine column written by Dr Lisa Sanders. It’s an investigative series i
Social Media Update – July 2019, What’s new?
In Fuzion every month I deliver an update to the team about social media and what the latest trends and changes are. Here is my update for July: Selfie in a Swimsuit! Have we reach
