Why Authentic Content Marketing Matters Now More Than Ever
A clever blog post by our Michelle Harrison, one of the senior members of our Marketing and PR team
Lineker v. BBC: Social Media Guidelines and why the fish rots from the head on impartiality row
Over a week ago a row broke out at the UK’s national broadcaster, the BBC, over a tweet by its senior football anchor and Match of the Day presenter, Gary Lineker. The one-time E
Content Marketing – Does Your (company’s) Shoe Fit?
By Dylan Morley In recent years, we have seen a shift away from traditional marketing and toward digital marketing. There are many new marketing techniques, with content marketing
The Late Late Toy Show – Love it or Hate it?
Since it first hit our television screens in 1975, the Late Late Toy Show has become an Irish Christmas tradition. The live two and a half hour programme hosted by RTÉ personality
Is Twitter a must (musk!) for your business?
We are part of an international network of independent PR agencies that handle Crisis PR communications for clients across Europe, called the CCNE, or the Crisis Communications Net
The Love Island Effect – Fast Fame & Fast Fashion
It’s been one month since we last ran to the couch at 9pm to hear, for the last time this summer, “Previously… on Love Island”. For eight weeks of summer, Love Island
Influencer Marketing, a clever campaign tactic
Love them or hate them, influencers prove time and time again that they can be of huge benefit to businesses of all types. From global brands, national titles, charities, community
BeReal: The Newest App Capturing The Attention of Gen Z’s… But Why??
Recently an app has caught the attention of people across the world, becoming one of Instagram’s biggest rivals amongst Gen Z’s, Zillennials and even Millennials now. The app,
Social Media and the Metrics that are actually important
KPI’s, engagement rates, follower numbers… all of these metrics are so important when we work on our client social media reports every month but how important is this informati
Digital Marketing Trends and the things that never change!
I sat down with Alma Brosnan (Head of Social Media with Fuzion) recently for an episode of the Win Happy podcast to discuss some of the latest trends with social media and digital
