How PR and Advertising Work Better Together
For many years we have seen brands and agencies focusing on one discipline as part of their marketing strategy, thinking PR alone will encourage sales with no advertising (be that
Have you lost your MoJo?
There is no doubt that the web is one of the most accessible ways for brands to tell their story. The internet has made business promotion more accessible price-wise because of soc
2020 – Time to get Experiential !
When it comes to trends in Marketing to look out for in 2020 and beyond I think it will be all about ‘Experiential’ getting closer to the customer allowing them to touc
How Innocent was the ‘Conker’ publicity stunt?
The Coca-Cola owned brand Innocent, famous for its smoothies and juices, is a great recent example of how a communication’s team careful management of a publicity stunt gone wron
The October 2019 Social Media Update – What happened?
October was a busy month for all our favourite social media platforms! First up, Facebook! Contrary to the belief that Facebook usage (including ourselves) has been declining, thei
September 2019 Social Media Update!
As part of our work with clients we closely watch those social media trends to identify any shifts, any interesting developments and any opportunities that they might provide for o
It’s all about integration!
A big shift has happened with media in the last 10 years. I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which eff
PR Stunt – “Dove Real Beauty Sketches”.
The company Dove is legendary when it comes to creating world renowned publicity stunts and one of my favourites has to be the short film they created in 2013 titled, “Dove Real
Diagnosis – The Power of Social Media
Recently I have been watching Netflix’s new documentary series Diagnosis, based on the New York Times Magazine column written by Dr Lisa Sanders. It’s an investigative series i
Social Media Update – July 2019, What’s new?
In Fuzion every month I deliver an update to the team about social media and what the latest trends and changes are. Here is my update for July: Selfie in a Swimsuit! Have we reach
