Your Email List Is the Most Underrated Asset in Your Marketing
When did you last send a proper email to your customers? For a lot of businesses, email marketing gets pushed to the bottom of the to-do list. It feels old-fashioned next to Instag
If You Can’t Be Found, You Are Not in The Game!
I know I’ve written about this very simple topic before, a long time ago. When I did a search on my blog I can see that I was writing about this very thing back in 2012. The simp
Why PR and Digital Marketing Are Stronger (and Smarter) Together Than Ever Today
Once upon a time, there was Team A: PR professionals drafting press releases, networking with journalists and safeguarding brand reputation. They lived for (positive) headlines in
Followers vs. Engagement: What Should Digital Clients Focus On?
While both metrics matter, knowing when to prioritise each one in the followers vs. engagement dilemma can help digital clients build smarter, more effective strategies. T
The very best reason for using a Hashtag…
An article on Social Media Today by Andrew Hutchinson about the use of hashtags on LinkedIn caught my attention. The question posed in the article was “Do you need to use has
The diary of a newbie!
I am delighted to have joined the Fuzion Communications team three weeks ago. I have been working as a freelancer for the last two years, and there are many benefits to that… but
Crisis Communications & Lessons to be learned, The Ill Fated Announcement of a European Soccer Super League
The announcement of a new Super League for the top European soccer clubs, was one of the key news stories breaking this week across Europe and here in Ireland, even overtaking pand
Social Media Updates and Trends
It’s been a busy year for social media platforms so far! From sea shanties taking over TikTok to newish platform Clubhouse gaining traction and our great friend Trump getting ban
The Importance of Staying Visible..
No matter what way you look at it, the Covid-19 pandemic has been a trying time for everyone. But as the saying goes, ‘with every cloud there is a silver lining’ – which
Buy a Newspaper..
I was delighted to get a call from my local newspaper recently to let me know they had returned from their Covid 19 closure, and asking me if I had any stories for their next issue
