Beyond the Trophy: What Awards Season Means for the Business World
Awards season in the business world, a time when achievements are spotlighted, leaders are recognised, and innovation takes to the stage. While the entertainment industry has its r
Muse-ing Over Criticism: What the Odd Muse TikTok Drama Teaches Us About Brand Resilience in the Digital Age
In the ever-evolving landscape of digital entrepreneurship, the recent TikTok controversy involving Odd Muse founder Aimee Smale and the critical account @plzdontbuythat offers a c
Did the Blue Origin Launch Actually Land? A PR Flop in Orbit
Last week, the world watched what should have been a powerful milestone: The NS-31 Blue Origin launch, carrying America’s first all female space crew in over 60 years. But what w
Bad Haircut ..
For years and years I went to the same hairdresser to get my curly mop chopped. For anyone that has witnessed my curls they will know that it is not a regular head of hair –
Are you Making a Sale or Changing a Customers Routine?
I admit it … I’m boring! Every Sunday morning myself and Dee go for a walk with our four legged creature, Bing to the local park with our good friends Tommy and Joan an
The Business Social Media Dilemma
It goes like this - as a PR company who always takes a broad "holistic" approach to communications we know and clearly understand the benefit of Social Media for our clients, in fa
The Fuzion Women and The Royal Wedding!
Now before I go any further let me stress that at Fuzion we have a team of intelligent, diligent and very hard working women .. “Oh my God” this is going to be the best
Are you spending enough on Positive Costs?
Positive costs are absolutely essential for generating business for any company - cutting these out may be viewed as a necessary step but it will eventually choke the oxygen of the
The Pitch – Did Donald Draper really find it that easy?
One day to go and the visuals are other final material is produced, review, review and review again. There is no point being half committed, to have a chance you have to go the ext
Spin
I first picked up Let The Great World Spin by Colum McCann back in June but have only just managed to finish it now. I’m an avid reader, so to take 7 months to read a book is u
