Why PR and Digital Marketing Are Stronger (and Smarter) Together Than Ever Today
Once upon a time, there was Team A: PR professionals drafting press releases, networking with journalists and safeguarding brand reputation. They lived for (positive) headlines in
Why World PR Day is an Important Reminder of the Power of Communication
Public relations, more often than not, gets reduced to a few clichés – shooting press releases, hosting media events, or sometimes being an occasional spin to help ce
Beyond the Trophy: What Awards Season Means for the Business World
Awards season in the business world, a time when achievements are spotlighted, leaders are recognised, and innovation takes to the stage. While the entertainment industry has its r
Muse-ing Over Criticism: What the Odd Muse TikTok Drama Teaches Us About Brand Resilience in the Digital Age
In the ever-evolving landscape of digital entrepreneurship, the recent TikTok controversy involving Odd Muse founder Aimee Smale and the critical account @plzdontbuythat offers a c
Did the Blue Origin Launch Actually Land? A PR Flop in Orbit
Last week, the world watched what should have been a powerful milestone: The NS-31 Blue Origin launch, carrying America’s first all female space crew in over 60 years. But what w
Followers vs. Engagement: What Should Digital Clients Focus On?
While both metrics matter, knowing when to prioritise each one in the followers vs. engagement dilemma can help digital clients build smarter, more effective strategies. T
PrettyLittleThing Rebrand: A Step Forward or a Step Too Far?
PrettyLittleThing (PLT) has recently undergone a significant rebrand. Gone are the bright pinks and the recognisable unicorn logo. PLT has moved to a muted col
Did the Taoiseach Pass the Oval Office Test With Trump?
“If you’re Irish come into the parlour, There’s a welcome there for you!” Yesterday, Taoiseach Micheál Martin was welcomed to the Oval Office by US P
