The tricky business of changing the business name..
We had an interesting session with a prospect today and as usual we follow our own Fuzion process when we approach this work and construct a brand communications plan for them. Thi
Content Marketing – Does Your (company’s) Shoe Fit?
By Dylan Morley In recent years, we have seen a shift away from traditional marketing and toward digital marketing. There are many new marketing techniques, with content marketing
The 2022 World Cup in Qatar has caused a reputation crisis for FIFA
“It’s the most controversial World Cup in recent history and a ball hasn’t even been kicked. Ever since FIFA chose Qatar back in 2010, the smallest nation to host foo
Is Twitter a must (musk!) for your business?
We are part of an international network of independent PR agencies that handle Crisis PR communications for clients across Europe, called the CCNE, or the Crisis Communications Net
The Love Island Effect – Fast Fame & Fast Fashion
It’s been one month since we last ran to the couch at 9pm to hear, for the last time this summer, “Previously… on Love Island”. For eight weeks of summer, Love Island
Influencer Marketing, a clever campaign tactic
Love them or hate them, influencers prove time and time again that they can be of huge benefit to businesses of all types. From global brands, national titles, charities, community
BeReal: The Newest App Capturing The Attention of Gen Z’s… But Why??
Recently an app has caught the attention of people across the world, becoming one of Instagram’s biggest rivals amongst Gen Z’s, Zillennials and even Millennials now. The app,
A Sliding Door moment for AIB
This week AIB announced 70 of its 170 branches would be turned into cashless outlets. The dogs in the street knew it was going to create havoc and a lot of negative publicity. It d
Social Media and the Metrics that are actually important
KPI’s, engagement rates, follower numbers… all of these metrics are so important when we work on our client social media reports every month but how important is this informati
So you want a new logo?
You’re beginning a new business or rebranding a program in the education industry. You want to get the most out of your time and money spent on a logo, but you’re not s
